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MARKSIE'S REMARKS
Welcome to the inaugural edition of our Intra-Media Solutions E-zine. My desire is to have the E-zine accomplish two things: 1) provides you with an enjoyable, light-hearted read (or at least doesn’t put you to sleep) and 2) raises your awareness of all the facets of our industry and how we can help your business succeed.
By now you know that Intraform, AZ has reinvented itself to become Intra-Media Solutions. Intraform was an 18-year-old business with a strong Arizona presence, but to equate the company life to human life, it was ready to graduate to the next level. In walks Intra-Media Solutions – a more finely tuned company focused solely on delivering quality communications management services. Clearly, we have evolved over the years but one thing has remained constant – our commitment to customer focus. This ship can’t sail without all of you aboard!
Read more of Marksie's Remarks...
LITTLE PURLS OF MARKETING WISDOM...
GET 'EM HERE!
Before you object, no we are not grammatically challenged at Intra-Media – these aren’t the “pearls” you’re thinking of. We are speaking of Personalized URLs, or PURLs, which are changing the face of one-to-one, real-time marketing.
Today’s consumer is much more technically savvy than yesterday’s, and not only do they expect companies to work harder for their loyalty, but they also want to control the way in which they receive communications, and PURLs give control to both parties. Who doesn’t love a win-win?!
More Purls of Wisdom...
Did You Know?
As time goes by, the average American consumer becomes more and more inundated with media messages in all forms. Case in point…
The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day; today it's up to 3,000 to 5,000.
--Yankelovich, October 2006
In light of this observation, what does the future hold?
According to Seth Godin, owner of Yoyodyne Entertainment, the biggest problem with mass-market advertising is that it constantly interrupts consumers in an effort to reach them. Godin feels that this “interruption method” can still be useful when used in moderation – but in this day and age, moderate interruptions no longer exist and are rather more frequent and intrusive.
The new model, Godin argues, is built around permission. The challenge for marketers is to persuade consumers to volunteer attention - to "raise their hands" (one of Godin's favorite phrases) – to agree to learn more about a company and its products.
"Permission marketing turns strangers into friends and friends into loyal customers," he says. "It's not just about entertainment - it's about education."
Permission marketing is quickly becoming the chosen marketing tool practiced by successful organizations across the globe, and wouldn’t you know it just happens to be one of our core service offerings?! Let Intra-Media Solutions help you to establish long-term, loyal relationships with your customer base today. for more information about our Permission marketing services.
If you would like to read the article referenced in its entirety, click here.
HAVE PRINTING NEEDS? LET US MANAGE THEM!
Intra-Media Solutions has an 18 year history of setting the industry standard for print management. Our team of sales professionals, account managers, customer service and graphic design professionals have the necessary experience and skill to take your print needs to an unsurpassed level. At Intra-Media Solutions we harness a modern fusion that combines cutting edge Internet technology with traditional printed documents, forms and labels – giving you the tools to take the helm of your print universe. Our technology-driven approach not only keeps you on the cutting edge of convenience and control, but also protects your bottom line, aiding you in keeping a watchful eye on unnecessary production costs.
More on Q-Net...
INTRAMEDIA EMPLOYEE DONS YELLOW JACKET
THAT LEADS TO 50 YARD LINES
We’d be willing to bet that if you watched Oklahoma play Boise State during the Fiesta Bowl on Jan. 1, you weren’t asking yourself why the head referee was late to the game….because he wasn’t. Everything was in place – every player was lined up at the 50-yard line, rearing to go and every moving part was working in perfect unison because of the efforts of the Fiesta Bowl Committee and 2,600 volunteers. One of those volunteers, more specifically one of 250 “Yellow Jackets,” was Intra-Media’s own Andy Davis – long time college football fan and account executive extraordinaire.
Employee Dons Yellow Jacket...
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Contents
Marksie's Remarks
Purls of Wisdom
Print Matters
Did You Know
Q-Net
Volunteer Profile
Get to Know Us
Sharon Glenn
Account Manager
Intra-Media Solutions is a company that is not only built on impressive product and service offerings, but also its impressive people. We’re pretty fond of our staff, and think you will be even more so once you get a closer glimpse into their lives. Sometimes, it’s nice to find more commonality than just the need for print materials when dealing with account representatives. Hey, who knows? Maybe you’ll finally find that one person who also plays the oboe in their off time. You could start a band. You never know!
More...
Print Matters
They Like Us! They Really Like Us! When respected industry publications seek you out for advice, you know you’ve made it. Or maybe it’s when high-quality brands such as Mercedes-Benz seek you out to be a spokesmodel. Okay…that’s neither here nor there. The point we’re getting at is that Intra-Media Solutions President Greg Marks was recently interviewed by Print Matters, an award-winning industry publication, for its “Solution of the Week” feature. Click here to see what Greg had to say about the industry as a whole, and why Intra-Media is excelling in the business.
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